Surywanshi M, Lal C, Jaryal B. UNDERSTANDING RURAL CONSUMER BEHAVIOUR IN EMERGING FOOD RETAIL FORMATS: A STUDY ON PURCHASING TRENDS AND RETAIL PREFERENCES. Sachetas [Internet]. 2026 Mar. 31 [cited 2026 Apr. 11];5(1):23-34. Available from: https://sachetas.in/index.php/Sachetas/article/view/448