Behavioural finance, Emotional biases, technical analysis, Investment decision


Objective: The purpose of this research is to examine the influence of investors' Cognitive biases on the technical analysis component of investment decisions made by retail investors in Guwahati, Assam, India. Design/Methodology/Approach: Technical analysis of investment decisions is the dependent variable, whereas cognitive biases are the independent factors evaluated. To determine the bearing of these biases on the choice to invest, multinomial logistic regression is used. Findings: 1. Confirmation and Hindsight bias and Herding bias impacts investment decision based on Price Action analysis. 2. Herding bias impacts investment decision based on Relative Strength Index analysis.


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