THE INFLUENCE OF INFORMATION SHARING THROUGH SOCIAL NETWORK SITES ON CONSUMERS’ ATTITUDE DURING THE EPIDEMIC CRISIS OF COVID-19

Abstract

The Research paper traverse the influence of information shared on social network sites and its significant effect on customers’ decision making regarding their purchase and how it determines the personal recommendation of an individual in the adverse situation of the crisis of covid-19. The purpose of this study was to determine how the quality of the information shared through social network sites affected the consumers attitude during the epidemic crisis. This research paper is descriptive in nature, the primary and secondary data were used to give the conclusion. The data were collected through structured questionnaire while the pattern length was 200 respondents without any demographic factor considering while the secondary data were from the research papers, articles, official documents released from organizations etc.

In this study the findings indicates that the information shared by an organization through social network sites were very effective in motivating the consumers to stick to the organization for their requirements of product and services, creating awareness among the consumers helped the organization to survive and do business effectively during the epidemic crisis of covid-19. So Organization should consider sharing information related to their product and services but also those information that might be needed to the consumers to help them making certain decision.