A STUDY ON CONSUMER SATISFACTION IN TOWARDS ORGANISED APPAREL RETAIL STORE

Abstract

One of the earliest types of companies that human society has ever been aware of is retailing. The majority of industrialised economies as well as emerging economies have adopted organised retail a significant amount of time ago, and the percentage share of organised retail in overall retailing has increased over the years. Despite this, India, a land of villages capable of supporting themselves, has continued to rely mostly on small shops located in close proximity to homes. Because the level of happiness a customer has with a product or service is the most essential component in determining a retail store's or other company's level of success, it is critical to both measure this level of satisfaction and identify the factors that have an impact on it. This article presents a review of the topic of customer satisfaction, focusing on three distinct aspects of the topic: the antecedents of consumer satisfaction, the measurement of satisfaction, and the implications of consumer pleasure. The primary research that was done on 52 customers found that different types of customers have different influences on their perceptions of service quality and that elements related to service quality have a substantial impact on the level of pleasure that customers feel they receive.