A STUDY ON AWARENESS LEVEL OF INVESTMENT THROUGH SYSTEMATIC PLANS IN MUTUAL FUNDS AMONGST PEOPLE RESIDING IN NORTH AHMEDABAD

Abstract

Systematic Investment Plan (SIP) is an attractive investment avenue offered by mutual funds in India. In the course of time, SIPs have witnessed significant growth in India, with a considerable increase in the number of SIP accounts and the total amount invested through SIPs both. Investors recognized SIPs in achieving the long- term financial goal and wealth creation tool. The present study aims to investigate the awareness level of investment major financial objectives and factors influencing through systematic plans in mutual funds among people residing in North Ahmedabad. The study employs a quantitative research design, utilizing a structured questionnaire survey to collect data from a sample of residents in North Ahmedabad. The survey comprises of varied factors, including demographic insight, awareness of mutual funds, investment with systematic investment plans (SIPs), objectives of investment in SIP and the factors influencing investment decisions. The results depicted that investors have heterogenous preferences and diverse levels of importance for each factor and investors perceive investment decisions for future prosperity and stability of their families. The research outcomes can benefit investors, financial institutions, and policymakers by boosting their familiarity of the investment preferences and awareness levels of individuals residing in North Ahmedabad. This information can assist in the development of targeted educational initiatives i.e.  investor awareness campaigns (IAP), and the design of financial offerings designed to the specific demands and inclinations of the potential investors.