CUSTOMER PERCEPTION ON THE IMPACT OF 5G TECHNOLOGY BASED SMARTPHONES

Abstract

There was a time when smartphone was a new piece of technology and now it is a necessity for everyone. The device is seen in every person’s hand, from fruit vendor to a company’s CEO. This smartphone helps in almost every daily activity. The Smartphone is useless without connectivity. The quality of connection is directly related to one’s efficiency and productivity. With many generations in line, eventually 5G was introduced. It aims at increasing speed, better connection and lower latency, to name a few features. The purpose of this research is to identify the impact of 5G technology-based smartphones and how customers perceive it. In this study, 237 responses were gathered from the students of St. Xavier's College (Autonomous), Ahmedabad City. It takes into consideration respondents from multiple disciplines like Commerce, Arts, Science, BDA and BCA levels of study. An attempt is made to determine what consumers are experiencing and, expecting from the future devices. Various smartphone brands are taken into consideration to derive conclusion regarding preferences and purchasing power. It can serve as a guide to any smartphone manufacturer or network operator on which areas they can improve.