HOW WEBSITE QUALITY AFFECTS ONLINE IMPULSE BUYING WITH REFERENCE TO SALES PROMOTION STRATEGIES

Prince Singh; Bharti Shukla

doi:10.55955/230005

Authors

Mr. Prince Singh Madan Mohan Malaviya University of Technology
Dr. Bharti Shukla Madan Mohan Malaviya University of Technology https://orcid.org/0000-0002-6400-265X

DOI:

https://doi.org/10.55955/230005

Keywords:

Site reliability , online impulse purchasing patterns, promotion of sales, use of digital wallets

Abstract

In addition to looking at how site quality affects OIBB, this study also looked at how to deal with advancements and to know the use of electronic wallets which affect online business. The population studied in this study consists of customers who recently made impulsive purchases on the Flipkart, Amazon and other online ecommerce websites. With a survey that had its criteria modified using Google Form, the example size was 200 residents. It used a purposeful examining technique. As a tool for gathering information, online questionnaire is sent to respondents. The findings shown that OIBB was strongly impacted simultaneously by site quality, deals advancement, and computerised wallet use. Deals progressing don't significantly affect OIBB, but there are other elements that do have positive and significant effects. Deals advancement and the use of electronic wallets as well prepared to direct and make the stronger interaction between website quality and OIBB.

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