ANALYZING HERDING BEHAVIOR: A STUDY OF INVESTOR TRENDS IN INDIAN STOCK MARKETS

Authors

  • Dr. Mohammadali Gulamhaidar Hajur Assistant Professor, Gandhinagar Institute of Commerce, Gandhinagar University https://orcid.org/0009-0006-5064-2337
  • Dr. Shabbirali Sherali Thavara Assistant Professor, D.L Patel Commerce College (Affiliated to HNGU, Patan), Vidhyanagari campus, Himmatnagar, Sabarkantha, Gujarat

DOI:

https://doi.org/10.55955/430001

Keywords:

Herding Behavior, Emotion, Risk Aversion, Fear of Missing Out, Heuristics and Investment Decision

Abstract

Herding behavior, observed when individuals imitate one another, whether in synchronized actions or adherence to peer standards, reflects the influence of social dynamics. This empirical study, employing a convenient sampling method, measured herding among 489 Indian stock market investors. It sought to identify and understand factors influencing herding behavior within this demographic. The study's outcomes hold significance for both market practitioners and investors equipped with analytical tools. By discerning the underlying causes of investor herding through data collected from 489 individuals, the research makes a valuable contribution to the field of behavioral finance. This understanding of how investors perceive and engage in herding behavior serves as a strategic tool for mitigating potential risks within stock markets. The findings underscore that among Indian investors, herding is shaped by various factors, including Emotion, Risk Aversion, Fear of Missing Out (FOMO), and reliance on Heuristics. Notably, risk aversion and the application of heuristics are positively correlated with herding tendencies. This insight into the intricate interplay of psychological and behavioral factors enhances comprehension and aids in developing strategies to navigate potential market risks.

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Published

30-09-2025

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Articles

How to Cite

Hajur, M., & Thavara, S. (2025). ANALYZING HERDING BEHAVIOR: A STUDY OF INVESTOR TRENDS IN INDIAN STOCK MARKETS. Sachetas, 4(3), 1-7. https://doi.org/10.55955/430001

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